Aug27

BMW of North America will introduce a new campaign, which will highlight how the range of BMW vehicles share several key technology features with the visionary BMW i8.  The BMW i8, with the “i” standing for innovation, exhibits futuristic design and groundbreaking technology built upon BMW’s storied history.

In dealerships nationwide, customers will be encouraged to engage in a ‘tech drive,’ which allows them to experience the cutting-edge innovations in BMW vehicles first-hand. This integrated campaign also includes digital media and social media programs, designed to increase awareness of the technologies present in the BMW i8 and throughout the BMW family of vehicles.

Source: Bimmerpost.com

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