Feb03

Munich. BMW makes its debut as the exclusive partner of the annual awards presented by the renowned Art Directors Guild (ADG) in the USA. These awards recognise outstanding figures in production and set design from the international television and film industry. The prize presentation will take place on 2 February 2013 as part of a festive occasion at the venerable Beverly Hilton Hotel in Los Angeles. The leading designer Herman F. Zimmerman will receive a Lifetime Achievement Award in the shape of a trophy created by DesignworksUSA, a 100-percent subsidiary of the BMW Group. As part of this extensive collaboration, BMW will also provide the VIP shuttle service and present two of its latest models – the BMW 6 Series Gran Coupe and the BMW i8 Concept Spyder.

Stylishly showcased in front of the Beverly Hilton Hotel, the BMW 6 Series Gran Coupe is unmatched by any other BMW in uniting extraordinary dynamics and the aesthetics of a classical BMW Coupe with luxurious appeal. With its low height and flat roofline that sweeps into the rear, the BMW 6 Series Gran Coupe sets a new benchmark for automotive aesthetics. A further highlight is the BMW i8 Concept Spyder, representing the BMW i sub-brand. Its combination of intelligent lightweight construction and state-of-the-art hybrid technology helps the BMW i8 Concept Spyder achieve genuine sports car performance. Its sporty, emotional design lends it lightness, dynamics and efficiency coupled with unusual looks.

The BMW Group and the ADG Awards share a common passion for inspiring design.

Source: BMW Press Group

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