Nov12

Sixth generation, fifth triumph: the new BMW 3 Series has won the 2012 “Golden Steering Wheel” award presented by Auto Bild and Bild am Sonntag. The latest version of the sports sedan came out top among mid-range and top-range automobiles, thereby winning this important international automobile award for the fifth time in the history of the model.

Norbert Reithofer, Chairman of the Board of Management of BMW AG, was there to receive the coveted trophy at a festive gala in Berlin yesterday. Third place in the “Convertibles and Coupés” category went to the BMW 6 Series Gran Coupé. BMW was also awarded the “Golden Advertising Steering Wheel”. The jury voted the current BMW xDrive marketing campaign winner of this prize, which was presented to BMW AG Chief Sales Officer Ian Robertson. All in all this made BMW the most successful manufacturer in this year’s “Golden Steering Wheel” competition.

Source: Bimmerpost

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