A few weeks ago BMW Canada released an exciting video showcasing the sheer power of the new BMW M5. The video depicts the M5 as a bullet, where it is ‘shot’ from the barrel of a gun, traveling through a large glass apple, huge water balloons, and eventually hitting the bulls-eye at the end.

For those of you who haven’t seen the video, you can view it here. M5 Bullet

The video has racked up over 3.5 million views on YouTube. Some of the other incredible things this short clip has achieved include:

  • #1 ALL-TIME ‘liked’ Canadian-produced automotive film
  • #16 ALL-TIME globally shared automotive film
  • Video has virally reached 215 countries

Great work, BMW! An innovative and exciting video that has sparked viewer interest worldwide.