Aug12

x1-4 thumbBmw made quite a buzz with the launch of the X1 compact crossover and has risen back to the top. The car was designed in order to attract cost-conscious young buyers and since its introduction in late-October 2009, the Bavarian manufacturer sold more than 64,049 X1s.

It appears that the key in achieving these sales is the price: the X1 is at least 9,000 euros less expensive than the other premium SUVs in the segment. The Bmw X1 price starts at 27,200 euros (about $35,800) in Germany. Regarding its competitors, the Audi Q3 and Saab 9-4X are due to arrive in 2011, while the MINI Countryman (priced from 20,200 euros in Germany) made by sister brand, will make its debut in the U.S. in early 2011.

Share